18.–24.01.2021 for all: 22.–24.01.2021


We humans are not meant to be alone.

Swiss designer Alfredo Häberli is developing a future kitchen entitled ‘Sense & Sensuality’ for the LivingKitchen 2019 trade fair in Cologne. As the central space in a holistic living environment, Häberli explains that even in the future, the kitchen will continue to be an important social connection point. Visitors to the trade fair will be able to experience the kitchen – some aspects of which are very forward-looking indeed – in augmented reality. In this interview with the star designer, who was born in Argentina, he tells us why the kitchen is such an important part of our domestic culture and gives some tips about factors that should be considered in future kitchen concepts.

Mr Häberli, you seem to a have a special relationship with the kitchen – both as a product and as a living space. And now you have been tasked with designing a holistic living space that centres around the kitchen, to be displayed at LivingKitchen. Has the commission been a bit like playing on home turf?

It was of course an honour to be asked to do this for LivingKitchen. It also took me back to my childhood because I grew up in the hotel and restaurant business and I spent more time in the kitchen than in the living room. So I am sort of going back to the past to look ahead at the future – I find it very exciting.

Isn’t it very challenging to design something for an imagined future scenario that doesn’t yet exist on a societal level – and that may not even be technologically possible yet?

I am constantly working on the development of this future kitchen. As I do, I am consciously trying to introduce a certain degree of abstraction because the times in which we live are progressing incredibly quickly. This kitchen scenario is set in the near future.

What will really matter in the kitchen of the future?

For me, the kitchen is the soul of the home. It is the fire that everyone sits around. So it has some extremely important social aspects. And then there’s the idea of degrowth – reducing growth and stripping things back to the really important stuff. That will also be a key topic. We’re seeing the initial impacts of this at the moment, in various parts of the automobile industry and the mobility sector, especially in connection with the sharing economy. Shared space, shared activities and shared mobility, for example, will be very important. And I think this will have an impact on kitchens, too.

That would be a move away from the self-centredness that permeates so many areas of design... Do you think this could lead to the devaluation or revaluation of design and the function of design?

I am convinced that design will always play an important role. But I also think that talking about design is unnecessary these days because it’s part of a process. There is no longer such a strong focus on aesthetics and making things more beautiful. Instead, design is more of an attitude – an attitude that is growing increasingly strong and significant.

What is the extent of this development?

I believe that we will need to re-design our lives. This development has gathered a lot of momentum, I can see it already with my children. And I’m not so much talking about the aesthetic aspects. It’s about character. Design is increasingly becoming about the attitude that you adopt.

What kinds of opportunities are opening up in kitchen design?

In recent years, kitchen design has mainly focused on the overall aesthetics – on storing things out of sight and on integrating appliances. As is the case with bathrooms, these are very complex design requirements. This means the progress of current developments is dampened because they need to prevail against a relatively rigid design canon. But in this area, there is now a great deal of openness to change. This is partly due to new technologies, which enable designers to suddenly make suggestions that are entirely new.

When creating a kitchen that caters to current and future requirements, what are the design challenges in terms of functionality and the way the space feels?

Kitchens have changed dramatically in the last few decades. They have unfolded into other living spaces and spatial arrangements. Again, there are similarities to bathrooms here. There is also a tendency to conceptualise the kitchen as a protected area. The main thing here is that you feel safe and comfortable in the space where you cook, serve and eat food. At the same time, you have the midweek kitchen and the weekend kitchen, both of which perform very different functions! At the weekend, you have more time and you put more thought into the way you serve and eat food – in a social setting with family or friends. The approach taken during the week is very different. Another thing is that in the future, there will be an even starker tension between analogue and digital in the kitchen.

So you don’t think that digitalisation will fundamentally change the significance of the kitchen?

The kitchen proves the point that the truly important things in life have longevity. For me, the home is pretty much the best example of this. In fact, getting food is the most primal of our human impulses. In this respect, we’re not so very different from animals. Just like them, we ask ourselves, “When will I get food? How will I get food? What kind of food will I get?” It is vitally important. Essential. Even for that reason alone, I think the kitchen is – and will continue to be – a core domestic space.

In the face of the overall trend of individualisation, to what extent do you think the kitchen’s role as a central family space will change?

I have always seen the kitchen as a point of connection. That’s why I say that the kitchen is the soul of the home. I also associate the dining table with the kitchen. Even back when I was studying, we had the best ideas and made the best models when we were sat at the kitchen table. You don’t even need to have a big table – you can draw a sketch or fashion a model on the simplest, smallest kitchen table. The same table is used for mealtimes, games and homework. For me, kitchens and kitchen tables are very closely linked. The kitchen is a central place and an anchor in the home – and that isn’t going to change.

Do you agree that new forms of living such as the micro apartment, which seems in tune with the idea of degrowth, foster a lifestyle in which our connection to one another is less about space and more about media?

We spend enough time alone with our smart communication devices. People crave interaction with other people. We need to talk, to be human. It’s important to acknowledge that we are not solitary creatures. Even if our media channels are fuelling an increase in individualisation. I believe that we humans are not meant to be alone. So it is not something that my future kitchen will encourage.

What do you think people might be able to take away with them after exploring your future kitchen at LivingKitchen?

The message I would like to convey to them is that there is no hurry – there is time.

Real and virtual – experience the future kitchen

With the help of industry partners Arwa, Samsung, Schott Ceran and Petersen Tegl, visitors will be able to experience the kitchen and a variety of kitchen appliances that Alfredo Häberli has designed as part of his future scenario – not just in the real world but in a virtual, augmented-reality setting too. Manufacturers such as Alias, Astep, Atelier Pfister, Baltensweiler, Flos and New Tendency are also providing a selection of additional products for the installation.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available at: www.global-competence.net/interiors/
Further information about ambista: www.ambista.com/

The next events:
interzum guangzhou - Asia's leading trade fair for woodworking machinery, furniture production and interior design, Guangzhou 28.03. - 31.03.2019
interzum - Furniture Production Interiors Cologne, Cologne 21.05. - 24.05.2019
Pueri Expo - International Trade Fair for Baby & Childcare Products, Sao Paulo 13.06. - 16.06.2019

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