LivingKitchen Selection again part of PTC 2021

Despite all of the current challenges, the Business Events LivingKitchen and imm cologne are hosting the popular Pure Talents Contest once again at the edition of the fairs in January 2021. The design contest is one of the most prestigious competitions for young creative talent in the world.

To mark LivingKitchen, the leading kitchen event colocated with imm cologne every two years, the Pure Talents Contest 2021 will once again include a LivingKitchen Selection with submissions for three categories: Kitchen Concepts, Concepts for Electrical Appliances, and Kitchen Accessories & Kitchen Utensils. The six nominated products in these three categories will appear in a dedicated exhibition, and one first-prize winner will be chosen from among them. Design students from all over the world and design graduates from any country who received their degree no more than three years ago can now enter the Pure Talents Contest 2021 – the deadline for entries is 17 September 2020. Entering the contest and appearing in the Pure Talents Contest special exhibition for those nominated is free of charge for the designers.

Each year the contest jury is formed of different representatives from the international design scene, the trade press, institutions and manufacturers. This year it includes the designers Ana Relvão (Relvãokellermann, Munich), Eva Marguerre (STUDIO BESAU-MARGUERRE, Hamburg), Sebastian Herkner (Studio Sebastian Herkner, Offenbach), the design journalist Johannes Hünig, the CEO of DesignFest Jennifer Reaves and Thonet’s Creative Director, Norbert Ruf.

The nominated product designs will be presented as prototypes to a wide audience of trade visitors and the international press at two special exhibitions at the Interior Business Event imm cologne and at LivingKitchen from 18 to 24 January 2021. Over the past seventeen years, a total of 476 products by 526 designers from all over the world have been presented at imm cologne as part of the contest exhibition. Many of these products have found their way into the collections of well-known manufacturers.

The jury will choose the four best designs from the exhibited products on the first day of the trade fair. They will select the three winners as well as the winner of the LivingKitchen Selection. The Audience Prize, which debuted successfully last year, will also be awarded again: The public will vote on the social media platform Instagram.

Creativity and inventiveness are considered very important to the industry by the organisers of LivingKitchen and imm cologne. Since they give rise to original kitchen furniture concepts and ideas for more sustainable products that the interior design industry looks to for inspiration, but also unusual designs for everyday objects that prompt visitors to reflect on their daily routines.

Thus the organisers of the two fairs firmly believe in the creative potential of emerging talent and are therefore ensuring continuity in their support for up-and-coming designers by launching the 18th edition of the Pure Talents Contest. The competition offers young designers more opportunities to win than ever before with the inclusion of a dedicated LivingKitchen Selection and the second awarding of the Audience Prize.

“Students and young freelancers are the first to be hit by the emerging economic downturn. But paradoxically, they are the last to be considered when it comes to providing assistance. In my view, if we are able to host a trade fair during a pandemic, we must also remain committed to our measures to support young designers, having positioned ourselves as their trusted partner for so many years. This is something we won’t give up on so easily,” explains imm cologne Director Claire Steinbrück. “Our commitment to the Pure Talents Contest has come from imm cologne itself from the outset, and staging the competition is also worthwhile from an industry perspective because it introduces new talent to the market and makes it richer and more progressive in the long run.”

The coronavirus pandemic poses new challenges for the Pure Talents Contest and the LivingKitchen Selection as well. These are challenges that the organisers are happy to face with the assistance of all those involved in the competition as an opportunity for the trade fair to give the creative economy its full backing in making a fresh start. Given the challenging conditions under which the current competition will be held, ensuring a strong international dimension is a particular concern for the organisers. As they are striving to ensure equal opportunities for all contestants and they currently have to assume that travel will be subject to different restrictions in different regions of the world, the registration process will be digital, and the presentation of the nominees to the jury and at the event will also take place exclusively via digital media. The Pure Talents Contest 2021 therefore reflects the accelerated evolution of a digital future.