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New: imm cologne presents interior design days shanghai

imm cologne is launching interior design days shanghai (idd shanghai) from 22 to 24 November 2018. China has been one of the fastest-growing markets in the world for years. Products by the German furniture industry are especially popular and in strong demand on the Chinese market. So it was only natural for the international interiors show imm cologne to strengthen its connections to the Chinese design scene, architects, project developers and retailers, and to establish a cooperation.

The most important growth markets for German furniture are currently the USA (+9.5%), Russia (+14%) and China (+25.9%).* Gerald Böse, President and Chief Executive Officer of Koelnmesse, says: “No other market that the German furniture industry exports to is growing as rapidly as the Chinese market. With interior design days shanghai, we are harnessing the opportunity to present German furniture design on an exclusive platform to a very design-savvy target audience with strong purchasing power. We will use the expertise of our Shanghai-based cooperation partner, Focus Media Co., which has organised many excellent design events, including Interior Design in China, and numerous cooperations with key media representatives from the Chinese furniture design sector.”

On show at idd shanghai: design made in Germany / made in Switzerland

The German furniture industry is synonymous with product innovations, international design, high quality and outstanding customer service. All of these qualities are easily marketed. interior design days shanghai will therefore focus on presenting German, Austrian and Swiss furniture manufacturers from the premium and luxury segment to a design-savvy audience of designers, architects, project developers and discerning end consumers. The line-up of participating manufacturers includes names such as de Sede, DEDON, DRAENERT, e15, Gloster, JAB ANSTOETZ INTERIORS, Jan Kath, Kettnaker, KLAFS, Rolf Benz, Schönbuch, Schramm / interlübke and VOLUME K.

Attractive location and an excellent event programme

The three days of idd shanghai will be hosted in the exclusive location 800 Show right in the heart of Shanghai. A trendy building complex formed of old factory halls, 800 Show is located close to the Shanghai Exhibition Centre.

“We have redefined the benchmark for interiors shows with imm cologne and are now transferring our expertise to other markets,” says Dick Spierenburg, Creative Director of imm cologne. “At interior design days shanghai, we can use our experience in designing attractive exhibition spaces at imm cologne and guarantee premium exhibitors a perfect showcase and the right infrastructure to ideally support the impact of the exhibited furniture and furnishings and their message.” The stands consist of 25-square-metre showrooms with an open design constructed from light and elegant black metal structures. They will be complemented with a lounge and bar area.

Alongside the exhibition of premium furniture, imm cologne and its partner Focus Media Co., Ltd. will stage an exclusive event programme during idd shanghai. In addition to a VIP opening event, it will feature a design forum at which renowned designers from both China and Germany will speak, including Sebastian Herkner and Philipp Mainzer. The design forum will be hosted by Hu Zhao, Chairman of the Board of Focus Media Co., Ltd., and Xuesong Zhao, Managing Director of Focus Media Co., Ltd.

Further information on interior design days shanghai can be found at: www.idd-shanghai.com.

Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.

Further information is available at: www.global-competence.net/interiors/
Further information about ambista: www.ambista.com/

The next events:
idd shanghai - , Shanghai 22.11. - 24.11.2018


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Markus Majerus
Communicationsmanager

Koelnmesse GmbH
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Tel: +49 221 821-2627
Fax: +49 221 821-3544
m.majerus@koelnmesse.de
www.koelnmesse.de

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