Which ‘directions for use’ would you supply with your product?
To become careful and enjoyable about kitchen cleaning with Rebrush. :)
What do you think is your product’s context?
A set of natural, elegant and decorative tools for gentle kitchen cleaning.
When developing this product, was your main starting point the material, the shape or the function?
In terms of Rebrush, material was what matters the most. With an Asian cultural background, I remember my grandparents had used loofah a lot as the natural source of scrubbing sponge in bathroom and kitchen, which I always find fascinate about. So when I tried to design something by learning from the traditions, loofah just came into my mind naturally.
What is the story behind your product? Was there a task?
Rebrush is a result of a school project. The theme is "analogue ways". By learning about a process in the modern industry, we need to explore an innovative solution to transfer the linear production process into a cyclic one without environmental impacts. I found so many possibilities to improve on those disposable plastic dish brushes. To introduce a naturally functional material with nice design, it will make a difference on kitchen cleaning.
What do you think are the current trends in design and interior design?
Sustainability is definitely one of the current and coming trends, both in design and in a wider industry. With the development of urbanisation and the growth of global population, natural resources like space, air and water are getting more and more precious. What's more, product and interior design for small space living and co-living are also on its way, combined with nature and technologies like artificial intelligence.
Why were you interested in the Pure Talents Contest?
As a young designer who recently graduated, I have a keen desire to set out my career. Pure Talents Contest is an ideal platform to show my products and get to know other talented designers and meet the extraordinary group who work behind it. No one will say no to this opportunity of learning from the best, right?
What kind of new stimuli would you like to see in kitchen design?
It is always preferable to see brilliant ideas and concepts that can impress and inspire others. For kitchen design, I expect new applications of sustainable materials in the modern context, and simple but smart concepts.
When you think about the spectrum from campfire to high-end fitted kitchen, what would your dream kitchen look like?
Food sharing is always a nice way to bring family and friends together. Though campfire and high-end fitted kitchen are totally different superficially, what matters the most is a cozy feeling of sharing food with intimate people around. For me, my dream kitchen will have minimalistic and neat design, as well as something that can softly remind me of nature. It is like a gentle touch of emotions, which can evoke those warm feelings and memories.